Job Description:
Title: SEO Copywriter
New York City (Hybrid, in office 3 days/week)
Our client, Fetch by The Dodo is a high-growth, Warburg-Pincus
portfolio company and the only pet insurance recommended by the #1
animal brand in the world, The Dodo. They are a passionate group of
200+ employees dedicated to helping pets live their best lives and
provide the most comprehensive pet insurance on the market. Their
groundbreaking, patent-pending Fetch Forward™ AI technology provides
pet parents with tailored insights and recommendations so they can
stay steps ahead of their pet’s health. They have partnerships with
Walmart, AARP, and some of the largest no-kill shelters in the US and Canada.
We are assisting Fetch in their search for a Search Engine
Optimization "SEO" Copywriter to help them evolve
the next great pet brand. Working closely with teams from across the
company, you’ll write for The Dig, the Fetch company blog, as well as
a broad array of Fetch products and customer touchpoints. As an SEO
Copywriter at Fetch, you will work as a member of our Product, Brand,
and Design team, and will be expected to collaborate with writing
staff and implement their feedback and suggestions in your work. The
ability to collaborate and exchange ideas is a must. Reporting
directly to the Creative Director of Voice and Copy, you’ll play a key
role as a content and creative strategist. You’ll participate in
ideation and high-quality execution of brand campaigns, product and
program rollouts, evolving the user experience and flows, and much more.
Responsibilities:
- Creating high-quality, SEO-optimized content for Fetch
- Conduct in-depth research on a variety of pet insurance different
topics to ensure your work is 100% factually correct and aligned
with our readers’ search intent.
- Working in a hands-on SEO Copywriter role, you’ll collaborate with
the copy team in creation of best-in-class SEO copy while
considering the consumer mindset in all creative components.
- Evolve the Fetch by The Dodo brand standards and copy guidelines
and execute them successfully in all work products, while balancing
with SEO requirements.
- Partner with designers and writers to develop fresh concepts and
storytelling ideas that accomplish project brief objectives,
maximize the impact of SEO optimizations, and ensure accuracy in all
finished products.
- Provide SEO copy guidance and direction on small- and large-scale
projects from creative conception to completion. This includes
brainstorming with the creative team on complex projects/campaigns
and leading comprehensive presentations on your work that reflect
and amplify an understanding of the briefer’s brand strategy and
business objectives.
- Receive feedback and direction and present proposed SEO copy
solutions while meeting deadlines on a variety of projects
simultaneously. Ensure work is reviewed/approved by leadership
before presentation and subsequently vetted by Compliance and
Marketing partners.
- Present your work to peers, partners and management in a clear,
professional manner. Where appropriate, include research and
competitive analysis that will support chosen strategies.
