Director of Marketing and Communications

Director, Marketing and Communications

Center City, Phila., PA

(Hybrid role)

At Homestead, we believe health benefits should be simple and sustainable. Everyone should have affordable, high value healthcare coverage. We believe there is a better way and we built one. Visit our website homesteadplans.com for more details on how we are revolutionizing healthcare.

Homestead Smart Health Plans seeks a visionary Marketing and Communications professional who serves in a key leadership role for our small but growing national company.

The Director of Marketing and Communications is responsible for developing and implementing the long-term marketing and communication vision for Homestead’s brand, which promotes our unique position in the health benefits marketplace.

This position will oversee Homestead’s marketing strategies, direct marketing campaigns, oversee a small internal team and marketing partners, and also manage our internal and external communications. The position will report to our President and is based in our Philadelphia, PA, office.

Specific responsibilities include:

* Direct, implement, monitor, and evaluate marketing and communications strategies and programs

* Design, develop, and distribute consistent themes, messaging and branding throughout all communication touchpoints

* Oversee brand strategy

* Build cross-functional relationships with organizational stakeholders to understand products, customers, and industry

* Explore and adopt new channels, methods, and platforms

* Oversee planning for conferences and tradeshows

* Develop and monitor budget and expenses

* Direct the efforts of small internal marketing team and external partners

* Direct and implement communication and education initiatives with clients and members

* Coordinate with Human Resources on internal communication efforts and initiatives

* Evaluate the effectiveness of marketing and communications initiatives through reporting and analytics

* Perform additional duties as assigned.

Knowledge, Skills, and Abilities:

* Able to work comfortably in a fast-paced environment

* Superb interpersonal, written and oral communication skills

* Strong proficiency in Microsoft Office software, (e.g., Word, Excel, Adobe as well as creative software)

* Excellent leadership skills

* Great problem-solving skills

* Keen attention to detail

* Strong understanding of current marketing and advertising techniques, including social media campaigns

* Able to implement creative marketing campaigns

* Strong research and analytical skills

Homestead Smart Health Plans is an Affirmative Action - Equal Opportunity Employer (Minorities/Females/Vets/Disabled). Homestead Smart Health Plans provides equal opportunities to all employees and applicants for employment without regard to sex, race, color, religion, marital status, national origin, age, genetic information, sexual orientation, gender (including gender identity/expression), disability, veteran status and military status, pregnancy or pregnancy-related medical conditions, or any other factor that may be protected by law.

We are currently operating in a hybrid work environment (3 days in the office).

* Bachelor's Degree Required, Master’s Degree Preferred.

* At least 6+ years in the marketing field

* At least 3+ years of supervisory experience