Job Description:
Sales & Marketing Analyst
(Medical Insurance)
We are expanding our Sales and Marketing Departments to now include a
Sales & Marketing Analyst. This is a new role working with both
departments at Homestead Smart Health Plans. You will have the
opportunity to utilize your skillset while working in the Health
Insurance industry.
This is an exciting full-time, permanent opportunity working in a
hybrid fashion from our Center City, Phila., PA offices.
Specific Position responsibilities will include:
Excellent knowledge and analytical capabilities in Excel, Access, or
Power BI with solid business acumen
Provide Ad-hoc reporting to the marketing and sales functions, and
key business partners
Support demand forecasting, revenue projections and, monthly sales
performance analysis
3-5 years of experience in analytical role supporting B2B operations
- marketing and sales, ideally in a downstream capacity
Strong quantitative and reasoning skills
Develop and manage effective relationship with sales and marketing
team to understand business needs and KPI’s
Strong presentation, communication and organizational skills
Support the assessment of sales and marketing programs, including
marketing automation, and salesforce effectiveness
Support the analytical needs for new product launches and sales targeting
Brand Insights
Provide actionable overall market and consumer insights to address
key strategic questions
Advise marketing projects (website, online/offline advertising,
branding initiatives, product development) as the knowledge owner for
customer and market data
Devise and evaluate methods for collecting data (Surveys,
Questionnaires, Opinion Polls)
Responsible for tracking, reporting, and analyzing the performance of
marketing activities, ad-hoc analytic requests, and
development/automation of regular reports
Analyze A/B and Multi-variate tests, communicate results and provide recommendations
Create PowerPoint presentations to provide market and consumer
insights to other departments
Gather information on competitors, and conduct analysis on their
sales, prices and methods of distribution and marketing to thoroughly
learn about the competition
Track and forecast trends in sales and marketing, and analyze in
detail the data collected to provide management with thorough reports
and results
Collect and analyze data regarding customer preferences,
demographics, buying habits and needs to better identify market
potential and factors influencing product demand
Homestead Smart Health Plans is an Affirmative Action - Equal
Opportunity Employer (Minorities/Females/Vets/Disabled). Homestead
provides equal opportunities to all employees and applicants for
employment without regard to sex, race, color, religion, marital
status, national origin, age, genetic information, sexual orientation,
gender (including gender identity/expression), disability, veteran
status and military status, pregnancy or pregnancy-related medical
conditions, or any other factor that may be protected by law.
COVID-19: Please note that the successful
candidate must have at least two COVID-19 vaccination shots a minimum
of two weeks before starting their position, if they are not already
fully vaccinated, or request a medical or religious waiver. A copy of
their vaccination card must be shared upon hire. We are currently
operating in a hybrid work environment with the expectation that
employees work three days in our Center City offices, and two days may
remain remote if desired.
