MidAtlantic Employers’ Association (MEA) is the regions leading
provider of HR services to mid-sized employers. We are looking for
a highly motivated, dedicated and talented marketing professional
who will be able to contribute significantly to the success of the
company while receiving tremendous opportunities for professional
growth and development.
The successful Director of Marketing Programs candidate should
have 5+ years of experience within the area of outbound marketing
programs, demand generation and lead management with the goal to
drive new customer acquisition. A proven track record of success in
a leadership role within a B2B business is desired.
Specific Roles and Responsibilities
This person will be responsible for managing the internal
communications team and the day-to-day aspects of marketing
communications, marketing programs and lead generation, including
executing web-based lead generation campaigns, developing content
for the website and marketing programs, and supporting field events.
Roles and responsibilities include the following:
Lead overall integrated campaign strategy and plans, outlining
key marketing themes, messages, and offers throughout the year.
Develop compelling and consistent marketing messages and copy
to support company branding, lead generation and customer/prospect
Develop a content pipeline to fuel program growth
Execute cost-effective, multi-channel demand generation programs.
Produce high-quality leads for membership across multiple
geographies as well as program and program leads from existing
members while operating under a constrained budget
Develop timelines, coordinate deliverables with marketing
partners, and work with MEA staff, members and partners to produce content.
Manage search engine pay-per-click program to optimize
awareness and lead capture
Collaborate with PR, creative services, product management,
alliances, and sales to ensure that marketing projects are
effectively executed according to plan.
Work with website development team to SEO optimize website
Support field events program, including event research, pre-
and post-follow up activities, onsite booth management and sales
activities, speaking opportunities, advertising and logistics.
Build lead nurturing program
Measure campaign and program effectiveness and continually
improve the ROI of our marketing efforts.
Communicate with senior leadership, sales and account
management on an ongoing basis regarding new and nurtured lead
performance results, current initiatives, and course corrections