Job Description:
Marketing and Communications Specialist
Homestead Smart Plans
Phila., PA
(Full Time, Permanent, Hybrid Opportunity)
At Homestead, we believe health benefits should be
simple and sustainable. Everyone should have affordable, high- value
healthcare coverage. We believe there is a better way and we built
one. Visit our website homesteadplans.com for more details on how we
are revolutionizing healthcare.
We are seeking a skilled Marketing and Communications
Specialist to join our dynamic team.
The ideal candidate will possess an understanding of product
marketing, the ability to simplify complex topics, and experience
creating compelling multi-channel content tailored for diverse audiences.
With a minimum of five (5+) years of experience in the
field, the successful candidate will demonstrate strong
project management skills and a proven track record of developing
effective marketing and communications deliverables across both
traditional and digital platforms.
The Marketing and Communications Specialist is responsible for
creating and managing a wide range of communications that successfully
differentiate Homestead in the health benefits marketplace, drive
awareness and preference for our brand, and enhance the experiences of
the people we serve.
The position is based in our Philadelphia, PA, office, and is
currently a hybrid position (2 days remote, 3 days in-office).
Specific Job Responsibilities include:
* Product Marketing Expertise - Develop in-depth knowledge of our
products and services and craft targeted marketing communications that
resonate with our audiences.
* Content Development - Create compelling content across multiple
channels, including but not limited to collateral, presentations,
blogs, social media, email campaigns, and website content.
* Project Management - Lead and manage marketing projects from
conception to completion ensuring scope and objectives are clearly
outlined and projects are completed on time and within budget. Develop
detailed timelines and run regular status reports using project
management tools.
* Brand Management - Continue to build our brand standards and ensure
consistent delivery of our visual identity, voice, and value
proposition across all communications and channels.
* Multi-Channel Marketing - Execute integrated marketing campaigns
that effectively use a mix of traditional and digital marketing
channels to reach target audiences. Explore and adopt new channels,
methods, and platforms.
* Collaboration and Consultation - Work closely with cross-functional
teams, including sales, product development, and customer service to
ensure integrated and consistent messaging while continuously
advocating for alignment to strategic priorities, communications best
practices and brand excellence.
* Event Coordination - Assist in the planning and implementation of
sponsorships and events including the coordination of event logistics,
budget, and vendor management as well as the development and delivery
of event communications.
* Reporting and Analytics - Develop digital campaign and web
measurement strategies and create dashboards, data visualizations, and
campaign and website performance reports.
* Perform additional duties as assigned.
Homestead Smart Health Plans, is an Affirmative Action - Equal
Opportunity Employer (Minorities/Females/Vets/Disabled). Homestead
Smart Health Plans provides equal opportunities to all employees and
applicants for employment without regard to sex, race, color,
religion, marital status, national origin, age, genetic information,
sexual orientation, gender (including gender identity/expression),
disability, veteran status and military status, pregnancy or
pregnancy-related medical conditions, or any other factor that may be
protected by law.